Asian School of Business Management, Bhubaneswar (ASBM) Organizes National Marketing Colloquium
Thursday, December 1, 2016
Posted by: Melinda Dorning
Submitted by: Partha Sarathi Ghosh, ASBM, Nov. 26, 2016
Asian School of Business Management in Bhubaneswar, India organized the National Marketing Colloquium on November 26 with the theme "Winning back the customer – Doing it right." Ms. Soma Mondal, Director – Commercial, NALCO, in Bhubaneswar addressed the audience, pointing out the marketing activities that are undertaken in PSUs and explaining the various factors that are essential in retaining customers. She further stated that today’s world is very competitive: "So organizations should add new customers while retaining existing customers with a consistent flow of quality products and service delivered in a transparent manner," she said.
Prof. (Dr.) Biswajeet Pattanayak, Director ASBM and Chairman of the Colloquium addressed the inaugural session by providing insight on the theme of the colloquium. He pointed out that the value proposition of the company plays a vital role in winning back the customer. Every customer can create an opportunity for that makes a situation magical. He further emphasized that to win back the customer, a company must add value to the relationship.
Shri Rajen Padhi, Director General of Utkal Chamber of Commerce, Keynote Speaker of the colloquium, shared his rich experience in international trade and highlighted the various aspects of the customer relationship. He also emphasized truthfulness, honesty, supportive price, service and good human relations, as the ingredients of good business.
Shri Sudhanshu Varma, President Marketing, iNurture, Bangalore, addressed the event as Guest of Honour and focused on the impact of customer experience. He said that customer retention is key to growth of any business.
The inaugural session was followed by two technical sessions with the sub-themes: "Redefining Customer Segments" and “Repositioning Market Offering.” Technical sessions witnessed lively discussion by panel members Shri Avinna Kumar Pahi, General Manager (Marketing), BSNL, Bhubaneswar, Shri Sasikant Singh, Commercial Head, Suyog Computech (P) Ltd, Shri Mathavan Krishnan, General Manager – Business Development, Apollo Hospital, Shri D. K. Mohanty, General Manager (Sales and Marketing), Odisha Mining Corporation, Shri M. S. Balan, General Manager, Kurlon, Bangalore and Shri Rakesh Parida, Director, Thoomri.Com as panel members.
Prof. Raj Kamal Verma, Coordinator of the Colloquium, introduced the guests in the inaugural session and Prof. M. N. Samantaray, Co-Coordinator of the Colloquium, proposed vote of thanks. The programme was attended by a number of research scholars, students and teachers and corporate executives. The programme was anchored by ASBM students Ms. Sumana Bose, Ms. Ankita Parida and Ms. Jharna Kisan.
The business programs at Asian School of Business Management were accredited by ACBSP in 2016.