Keynote Speakers

Paola Aldaz

Andean Head of Marketing, Mastercard

Opening Session
Paola Aldaz

Paola Aldaz is the Andean Head of Marketing of Mastercard. Prior to joining Mastercard, she was the Andean Marketing Director of the Coca Cola Company. Paola holds a Master’s Degree in Marketing and Business Administration, a Bachelor’s Degree in Marketing and a Bachelor’s Degree in International Commerce from Universidad UCES (Argentina). She closely cooperates with Universidad Del Rosario as a professor in its master programs, and as speaker in its international forums.

Paola's presentation is titled, "Educational Competitiveness for Business." She will address the Opening Session on Thursday, November 3 at 9:30am.

Paola's presentation is sponsored by Universidad del Rosario.

Jair de la Garza

Education Development Business Manager, Apple Latin America

Keynote Session
Jair de la Garza

Jair de la Garza is in Business Management as a Mechanical Engineer Manager at Apple Latin America. He graduated as a Mechanical Engineer Manager in Industrial Engineering from Instituto Tecnológico de Monterrey in Mexico and Oregon State University in USA.

In 2001, he began his career in the Department of Design automaker Toyota in Japan.

In 2005, he served as "Program Manager" in the Mexican company Nemak, part of Alfa Group in Monterrey. He joined Apple in the 2006 and is now part of the leadership team of the company responsible for the educational market in Mexico and the North region of Latin America.

His presentation is, "Educational Technology, a Developer of Professional Skills." Today´s students should have engaging tools that inspire them to be creative and to create. They need to be able rise to the challenges they encounter, empowered by their own unique interests, passions, and talents. Educational technology brings out the potential in every individual, so they become the future thinkers, creators, and leaders. He will address the Keynote Session on Friday, November 4 at 9:00am.

Jair's presentation is sponsored by Universidad Interamericana para el Desarollo (UNID).

Victor Malagon

Economist, Universidad del Rosario

Closing Session
Victor Malagona

Victor Malagon is an economist of the Universidad del Rosario, with specialization studies from the International System of Javeriana University, a Master in Political Action and Citizenship of the Bar Association of Madrid, the Francisco de Vitoria University and Rey Juan Carlos University in Spain; and a Master in Business Administration (MBA) of the School of Business at the University of San Pablo.

He has been a Fellow of the Fundación Carolina and has been invited to international programs at prestigious universities such as Georgetown University, Harvard University, McGill University, IESE Business School in Madrid, INALDE among others. He was recognized as one of the Ten Young Executives from Colombia in 2004 by the Junior International Chamber. He is a frequent media collaborator in Colombia, Spain and Latin America.

Victor has been editor and author of several books, articles and publications especially on issues of social responsibility of organizations. His latest book is titled "Ethics and Responsibility: the new challenge of creating value in organizations".

Victor's topic is "Responsibility: The New Key for Competitiveness in the Global Economy." Responsibility as corporate behavior has ceased to be a mere rhetorical intent and has become one of the pillars of competitive organizations in the global economy. This is checked in the company and has important applications in the university reality, not only in the dimension of organizational management but also in the work of our institutions to educate human beings in an environment of global competitiveness. He will address the Closing Session on Saturday, November 5 at 9:00am.

Victor's presentation is sponsored by Universidad del Rosario.

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