Marketing Research and Shared Value

Track: Student Showcase
Presented by Andrés Felipe Gutiérrez González: Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá, Uniempresarial
3:30 pm - 4:00 pm, Sunday, June 14, 2015

Here is a specific case where after process of academic practice, it was possible to implement new corporate strategies on a company to improve its competitiveness from different areas seeking to create value for all stakeholders involved in the carious processes of the company.

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